Castle Gym

Castle Gym has been a part of the landscape of Nottingham city centre for over 40 years. Owned by Luke Willmott since 2012, this iconic hardcore gym is a beacon of mental and physical health for the community.

In November, 2022, Castle Gym lost its home. 1 year later plans are in motion to reimagine and reopen this beloved gym. The new Castle Gym, opening 2024, has a brand-new premises which will be host to state of the art equipment, and a whole new look whilst retaining the community values from the old gym. 

From Castle Gym

The support we have had from Omni Group is outstanding. For over 40 years Castle Gym has always been that local neighbourly gym, it has a reputation as an old school hardcore gym. Set in a basement we had built an incredible community over the years.

However, when we lost our home, we refused to give up hope. Luke always dreamed of having an independently owned super gym, once we found a premises we began our work with Omni Group to rebrand the gym and begin building our vision for this brand-new innovative facility.

From creating our new website, to designing previews for a ground-breaking app, and so much more which will be announced soon through the pr and social media work from the team.

From Omni Group

Luke, owner of Castle Gym, founded Omni Group as the corporate overarch for Castle Gym and the trio of businesses it sits within in the new premises redevelopment. As part of the creation of Omni Group we developed a team of business and marketing experts to lead this new project.

We crafted a full rebranding package including a bespoke app, website and all-new logos and brand guidelines. Omni is now fully responsible for the project management of the whole Castle Gym Relaunch and operations moving forward. We have gone through the pain of losing the gym with Luke and the team, but we are now delighting in the plans for the redevelopment.

Other Highlights

  • Designed Castle Gym Original and Legacy clothing range.
  • Fully custom-built website, designed, written, deployed, and backend management system.
  • Content and SEO management.
  • External agency relationship management for PR.
  • Coordinating with multiple third parties for the design and launch of the new Castle Gym.
  • Graphic design, videography and content management.
  • Social media presence over 6 platforms, gathering a combined following of over 10,000 people.
  • 10 events designed, planned and executed.

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You have questions, we have answers!

Do you create video content?

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Absolutely! Video content is rapidly increasing in popularity across social media and the overall online world, it plays a pivotal role in any digital marketing strategy. If you want captivating and compelling video content to enhance website visits and increase revenue, or grow your social media presence, our team is here to help.

Do you offer any other services besides creative?

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As an innovative business and marketing solution, we offer so much more than just creative. Our team are also experts in app and web design, branding, and UX/UI. Our approach centres on creative innovation, technical expertise, and data-driven insights to ensure that your outcomes not only display excellence but also deliver a substantial return on investment.

How long is the delivery time on a creative package?

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This depends on what deliverables you want. We generally advise it is a minimum of 3 weeks.

What creative tools do the team use?

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Everyone in the Omni team is well versed in the full Adobe suite, including Photoshop and Illustrator for website and social graphics, alongside Premier Pro and After Effects for videography, and Lightroom for photography. Plus a few others when needed.

Still have questions?

Our team are happy to answer any and all of your questions