Rapid Testing Centre

Rapid Testing Centre was a chain of Covid-19 testing centres across the East Midlands. With centres in Nottingham, Derby, Coventry, and Leicester, they were the go-to place for Antigen and PCR tests. The business started in January 2020 as the world was beginning to see the coronavirus spread and ran successfully for nearly 3 years till the pandemic eased up.

From Rapid Testing Centre

My business partner and I created a Covid-19 testing facility prior to the UK lockdown. We came to Omni needing a full website, CRM, and advertising, social media, and email marketing in a very short time frame due to the imminent pressures of the global pandemic. The team acted quickly and professionally. We came back to them for further support on staff training and social media advertising.

The website facilitated bookings with ease, through their use of Facebook and Google ads the bookings shot through the roof! We hired additional staff and were fully booked on a regular basis during the height of the pandemic. The success we achieved through the business and this solution enabled us to open 3 further physical locations.

From Omni Group

Originally starting with one facility in Nottingham City Centre, Rapid Testing Centre approached us for help with building a bespoke website, a booking system, and a CRM. We built them a fluid system that linked together seamlessly, tracking lead sources, generating reports and fulfilling customer requirements.

Following the success of the efforts of the Rapid Testing Centre and Omni Group teams, the business expanded across the midlands and was fully booked on a daily basis. The chain of testing centres closed in late 2022 due to the decreased requirement of Covid-19 testing for travel. Over this near 3 year period the Rapid Testing Centre was an extremely successful business.

Other Highlights

  • Combined sales and marketing tactics increased leads by over 185%.
  • Increased the team size and trained 12 new staff members across the sites.
  • Created and maintained efficient email funnels for bookings and contacting.
  • Created 3 optimised social media accounts
  • Managed and created content for 2 years.

Are You Looking to Refine Your Marketing?

Contact our expert team for a bespoke consultation.

You have questions, we have answers!

Do you create video content?

Marketinx Webflow Marketing Agency Template - icon arrow bottom

Absolutely! Video content is rapidly increasing in popularity across social media and the overall online world, it plays a pivotal role in any digital marketing strategy. If you want captivating and compelling video content to enhance website visits and increase revenue, or grow your social media presence, our team is here to help.

Do you offer any other services besides creative?

Marketinx Webflow Marketing Agency Template - icon arrow bottom

As an innovative business and marketing solution, we offer so much more than just creative. Our team are also experts in app and web design, branding, and UX/UI. Our approach centres on creative innovation, technical expertise, and data-driven insights to ensure that your outcomes not only display excellence but also deliver a substantial return on investment.

How long is the delivery time on a creative package?

Marketinx Webflow Marketing Agency Template - icon arrow bottom

This depends on what deliverables you want. We generally advise it is a minimum of 3 weeks.

What creative tools do the team use?

Marketinx Webflow Marketing Agency Template - icon arrow bottom

Everyone in the Omni team is well versed in the full Adobe suite, including Photoshop and Illustrator for website and social graphics, alongside Premier Pro and After Effects for videography, and Lightroom for photography. Plus a few others when needed.

Still have questions?

Our team are happy to answer any and all of your questions